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Biography

Khee Rui was weighing his options on his career path, as he intended to seek a higher paying job and thought that sales were the way to go. Therefore, he decided to give this career a try when it came at the right time. 2 years into the job, his narrow perception of the industry and his self-interest have been changed.

This career has allowed Khee Rui to reach out to more referrals to do a comprehensive review of their finances and existing policies, perform a comparison and find the most cost-efficient solutions for them.

 
 
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Principles & Values

Khee Rui believes that conviction and integrity are essential in his role and he has always striven to achieve that by recommending solutions tailored to his clients, rather than overload off-the-shelf products to them.

Rather than being commission- and incentive-driven, his decisions are client-centric, where he performs comparisons of different insurers to come up with the most suitable and most cost-effective solutions for his prospects and clients.

 
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"Under the guidance of qualified and dedicated trainers, I have found a deeper understanding of what the industry is, the reason for its market existence, and why everybody needs minimal insurance coverage. This drives my desire to share this essential knowledge with the people around me."

- khee rui

Clients’ Endorsements

Khee Rui Testimonials

"Khee Rui has been a very responsible and dedicated financial advisor for me for the past 7 years. He spent major efforts in analyzing my financial status, current needs and expected future outlay before recommending the most suitable policies for me. He is also very responsive to any question that I have had and constantly provides sound financial advice for anything from saving, investment to retirement planning. I am very satisfied with the services Khee Rui has provided and will continue to seek his financial advice well into the future."

MAJ Koh, Navy Officer

"I got to know Khee Rui more than three years ago when I was embarking on an important stage of my life. He has always been approachable yet professional, and his attention to detail is remarkable. I can always trust him to give me the best financial advice throughout life’s ups and downs. I have never regretted my decisions to get the policies he recommended to meet my needs.

He is dedicated to a tee as a financial adviser. He never complains even if our meetings were held at odd hours or late into the night. I really appreciate his professionalism.

I will continue to count on him as I go on to plan for myself and my dependents, and I will definitely recommend him to my family and friends."

Nicole Tan, Civil Servant

"Prior to knowing Khee Rui, I had a fair share of dealings with insurance agents from various insurance houses. However, none of them are as meticulous and detailed in explanation as compared to Khee Rui. He was willing to put up with all my queries about the financial products that were offered, and go through the specifics of the contract patiently.

Khee Rui’s advice on policies is tailored to my financial and risk appetite, allowing for sufficient life protection, accident coverage, and investment needs while not compromising on liquidity in my cash flows. In an industry where personal gains and compensation are tied to sales targets, it is however very evident that Khee Rui’s motive is not self-serving and his level of ethicality is at the top of the game.

Therefore, I believe that through speaking to him, one can definitely make more informed choices about his/her financial needs."

Tan Peng, Sales Director & Carin Tan, AVP Equity Capital Markets

 

THE KEY TO SUCCESS IS NEVER ABOUT THE HOW.
THE KEY TO SUCCESS IS KNOWING WHY YOU ARE DOING WHAT YOu ARE DOING

 
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